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About Tasti - The Tasti Company History
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Recent
History:
In
2000 our first exports of Fruit Cereal Bars started
to Australia. Staff numbers at this time were 70.
In
2004 we installed the first tri layered Muesli Bar
plant of it's kind in Australasia. Tasti Products are
still based on the Te Atatu Peninsula in Auckland.
The foresight in the 1970's of purchasing a large quantity
of land ensured future growth was and is still catered
for.
Today
Tasti employs over 200 staff.
1990s
In
early 1990's Tasti became a food licensee of Weight
Watchers with the license in NZ for Breakfast Cereals,
Oil and Muesli Bars.
By
1998, sales had reached $20M and Tasti installed it's
first Fruit Cereal Bar line and started manufacturing
Weight Watchers and Private Label Fruit Cereal Bars.
1980s
In
1980 it was recognised that if we took the dried fruit,
coconut and the nuts we were already handling and added
a few rolled oats, we had Muesli. From here Tasti launched
a range of Breakfast Muesli's and the first Muesli
bar to be launched in New Zealand (the Snak Log). Snak
Logs are still on the market today!
1960s-70s
Fruit mix was the first new product (outside the traditional products of cherries, ginger, peel and pineapple) added to Tasti’s product range in 1966. A range of nuts were added shortly after and by 1975 Tasti was manufacturing and packaging over 200 products. In 1971 Tasti moved to a 'greenfields' site on Auckland’s Te Atatu Peninsula, which is where we are still based. Also in the 1970's a joint venture between Tasti and the Fijian Government was established to Glace Ginger in Fiji. During this time period, Tasti acquired the Sunfield Oil business from Fletchers (which was then NZ Grown and processed Oil).
In the beginning:
In
1932 during the depression, two men Oswald Lawless
and Victor Watson, joined forces and formed a partnership
with a capital of £200 with the aim of producing
crystallized ginger. Thus the early start of Tasti
Products. Victor Watson worked for a Chinese businessman
at a company called Aladdin Products and this provided
this basic knowledge for processing ginger. The first
factory was in Auckland's Gillies Ave. In 1935 the
operation was moved to a bigger 6000 sq ft factory
in Enfield Steet, Mt Eden where the 'Horse & Trap'
pub is now.
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Tasti installed the first tri layered Muesli Bar plant of it's kind in Australasia.
First exports of Fruit Cereal Bars started to Australia.
Tasti became a food licensee of Weight Watchers.
Tasti launched the Snak Log, New Zealand’s first muesli bar.
Fruit mix was the first new product added to Tasti’s product range in 1966.
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